Common Customer Avatar Mistakes (and How to Fix Them)
Avoid the most common customer avatar mistakes — from vague targeting to outdated insights — and learn how to fix them with story-driven clarity.
Why Stories Sell: The Science Behind Storytelling in Marketing
Discover why stories sell and the science behind storytelling in marketing. Learn how emotion, neuroscience, and narrative make your message stick.
Customer Avatar vs Buyer Persona: What’s the Difference?
Learn the key differences between a customer avatar and a buyer persona, and how to use both to create clear, story-driven marketing that converts.
How to Create a Customer Avatar (Step-by-Step Guide)
Follow this step-by-step guide to create a customer avatar that brings clarity to your marketing and storytelling. Build empathy, focus, and trust that converts.
What Is a Customer Avatar (and Why It Matters)
Discover what a customer avatar is, why it matters, and how to create one that transforms your storytelling, marketing, and brand clarity.
Why You Need A Marketing Persona
Discover why marketing personas matter, why most small businesses need 2–3, and how they improve ROI. Learn to target smarter and convert more.
7 Steps to Create a Marketing Persona That Gets Customers to Buy
Learn the 7 steps to create a marketing persona that gets customers to buy. Build profiles, map pain points, and apply personas to boost conversions.
What Are Marketing Personas: 7 Reasons You Need to Know
What are marketing personas and why do they matter? Learn what a persona is, how to build one, and 7 ways personas sharpen messaging, ads, and growth.