What does it mean to use “story” in marketing?
Use story in marketing to show a clear journey—problem, plan, transformation. Apply the 7-part Effective Stories System to build trust and drive conversions.
The Neuroscience of Storytelling: Why Our Brains Love a Good Story
Discover the neuroscience behind storytelling. Learn how emotion, memory, and chemistry make stories unforgettable, and how to apply it to marketing.
Marketing Is Broken — Here’s Why Story Is the Fix
Looking to stand out from the StoryBrand crowd? Discover a fresh take on the story framework that adds competitive context, customer choice, and deeper differentiation, so your story doesn’t just connect, it converts.
Storytelling for Small Businesses: How to Stand Out, Connect, and Grow
Learn how storytelling helps small businesses connect, grow, and stand out. Discover real examples, frameworks, and proven story strategies.
Storytelling vs Content Marketing: What’s the Difference (and Why It Matters for Your Brand)
Learn the difference between storytelling and content marketing — and how combining both builds trust, emotion, and conversions for your brand
The Hero’s Journey in Marketing Explained
Discover how to use The Hero’s Journey in marketing to make your customer the hero and your brand the guide. Learn proven steps and brand examples. Plus, use our Hero’s Journey Story Builder to map your customer’s transformation in seven simple steps.
How to Build a Brand Story That Converts
Learn how to build a brand story that converts. Discover proven frameworks, examples, and storytelling techniques to connect emotionally and grow your brand.
Why Stories Sell: The Science Behind Storytelling in Marketing
Discover why stories sell and the science behind storytelling in marketing. Learn how emotion, neuroscience, and narrative make your message stick.
How to Use Storytelling in Marketing: A Simple Guide That Actually Works
Learn how to use storytelling in marketing to connect with your audience, clarify your message, and grow your brand. This guide breaks down the StoryBrand framework and offers actionable tips for building a brand story that sticks.