Generative Engine Optimization
If AI Can’t Understand Your Brand, It Won’t Recommend It
We help brands clarify who they’re for, what they solve, and why they matter, so AI systems, search engines, and humans can confidently surface and trust them.
Marketing Is Changing Faster Than Most Brands Realize
Search results are shrinking
AI answers questions directly
Fewer clicks, fewer referrals
Content volume no longer wins
Most brands are invisible to LLMs
The problem isn’t AI.
The problem is unclear brands trying to survive in an interpretation-based world.
AI Doesn’t Ignore You. It Just Doesn’t Understand You
LLMs surface clear entities
They reward consistent authority
They summarize ideas, not noise
They trust patterns, not tactics
If your positioning is fuzzy, AI has nothing to latch onto.
We Build Brands AI Can Recognize, Trust, and Recommend
Type & Tale helps brands:
Define their owned problem
Establish a clear point of view
Structure authority for humans and machines
Build AI-ready content systems
Future-proof visibility beyond platforms
We don’t start with tools. We start with clarity.
How It Looks Working With Us
Consultation
We’ll set up a quick call—phone or video—to really get to know your business and what makes it tick. This consultation is 100% free and comes with zero obligations. It’s your chance to learn more about us, while we gather the insights we need to understand your goals and expectations.
Pre-Work
We do our homework. After meeting with you, we analyze your company, your people, your competition, and, of course, your customers. This allows us to create effective content that will grow your company and delight your audience.
Proposal
After our initial consultation, we’ll send over a proposal that breaks everything down. You’ll get a clear picture of the scope of work, the project timeline, and a transparent estimate of costs—so there are no surprises, just a roadmap to success.
Implementation
Now it’s go-time. We’ll implement the plan of action. Our goal? A result that captures the attention of your customer.
Generative Engine Optimization (GEO) FAQ
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GEO is the practice of structuring your brand so AI systems — like large language models and AI-powered search experiences — can clearly understand, trust, and reference it. Unlike traditional SEO, which focuses on rankings and clicks, GEO focuses on clarity, authority, and interpretation so your brand is surfaced even when users don’t visit a website.
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SEO optimizes for search engines. GEO optimizes for AI decision-making.
Traditional SEO asks, “How do we rank?”
GEO asks, “How does AI describe us—and would it recommend us?”
Our work supports SEO, but goes further by ensuring your brand is recognizable, consistent, and trustworthy across AI-generated answers, summaries, and recommendations.
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If your visibility relies on traffic, platforms, or paid distribution, GEO adds resilience. As AI answers replace clicks, brands with clear positioning and authority will continue to be referenced — while others quietly disappear. GEO future-proofs what’s already working, so you’re not dependent on any single channel.
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No. This isn’t about chasing tools or automating everything. We focus on how AI understands your brand, not how much content you produce. When clarity and authority are in place, AI tools become an amplifier — not a replacement — for good thinking.
