The Hero’s Journey in Marketing Explained
Discover how to use The Hero’s Journey in marketing to make your customer the hero and your brand the guide. Learn proven steps and brand examples. Plus, use our Hero’s Journey Story Builder to map your customer’s transformation in seven simple steps.
How to Build a Brand Story That Converts
Learn how to build a brand story that converts. Discover proven frameworks, examples, and storytelling techniques to connect emotionally and grow your brand.
Common Customer Avatar Mistakes (and How to Fix Them)
Avoid the most common customer avatar mistakes — from vague targeting to outdated insights — and learn how to fix them with story-driven clarity.
How to Use Customer Avatars in Marketing Campaigns
Learn how to use customer avatars to personalize marketing campaigns across email, ads, and social — creating story-driven campaigns that convert.
Why Stories Sell: The Science Behind Storytelling in Marketing
Discover why stories sell and the science behind storytelling in marketing. Learn how emotion, neuroscience, and narrative make your message stick.
Customer Avatar vs Buyer Persona: What’s the Difference?
Learn the key differences between a customer avatar and a buyer persona, and how to use both to create clear, story-driven marketing that converts.
How to Create a Customer Avatar (Step-by-Step Guide)
Follow this step-by-step guide to create a customer avatar that brings clarity to your marketing and storytelling. Build empathy, focus, and trust that converts.
What Is a Customer Avatar (and Why It Matters)
Discover what a customer avatar is, why it matters, and how to create one that transforms your storytelling, marketing, and brand clarity.
Provenance Tagging and Trust: How to Build AI-Friendly Authority
Learn how provenance tagging builds AI-ready trust and authority. Discover step-by-step methods for using C2PA, JSON-LD, and metadata standards to make your content verifiable, retrievable, and cited by generative engines.
The Future of Search: Why GEO Is the Next SEO
AI answers are the new front door of search. Learn why GEO (Generative Engine Optimization) is the next SEO — and how to adapt your content and metrics.
How to Structure a GEO-Ready Website (Topic Clusters, Schema, and Micro-Answers)
Build a GEO-ready site with topic clusters, micro-answers, and schema. Learn pillar→spoke linking, FAQs, and HowTo markup to boost AI and search visibility.
Embedding Optimization: How AI Reads and Retrieves Your Content
Embedding optimization for GEO: structure content so AI retrieves and cites your answers. Micro‑answers, clusters, schema, provenance—plus checklists and code.
Conversational SEO: Why Writing for Prompts (Not Just Keywords) Changes Everything
Conversational SEO playbook: write for prompts, not just keywords. Learn “how to / best way / why does” patterns, examples, FAQ schema, and prompt variants.
Monitoring Your Brand in ChatGPT, Perplexity, and Gemini
How to track AI citations: step-by-step brand monitoring in ChatGPT, Perplexity, and Gemini with Semrush, Ubersuggest, and Ahrefs — plus a copy-ready logging sheet.
Snippet Engineering, RAG Testing, and Provenance Tagging
Advanced GEO tactics that work: snippet engineering, RAG testing, and provenance tagging. Make your content liftable, retrievable, and safe to cite in AI.
GEO vs. SEO: What’s the Difference and Why It Matters
GEO vs SEO explained. See how AI answers change visibility, why keyword-only SEO falls short, and how GEO makes your brand the cited source in AI.
LLMO: Large Language Model Optimization Explained
LLMO explained in plain English. Make your content quotable by AI tools, track AI citations, and win visibility beyond SEO with GEO‑aligned tactics.
SEO Audit Checklist for Small Business: A No-Fluff Guide to Getting Found Online
Run a complete SEO audit for your small business with this simple checklist. Improve search rankings, fix site issues, and get found online — without overwhelm.
How to Use Storytelling in Marketing: A Simple Guide That Actually Works
Learn how to use storytelling in marketing to connect with your audience, clarify your message, and grow your brand. This guide breaks down the StoryBrand framework and offers actionable tips for building a brand story that sticks.
Email Marketing Best Practices for Small Business
Discover email marketing best practices for small businesses: list building, segmentation, automation, and ROI tracking to grow smarter.