What does it mean to use “story” in marketing?
Use story in marketing to show a clear journey—problem, plan, transformation. Apply the 7-part Effective Stories System to build trust and drive conversions.
The Neuroscience of Storytelling: Why Our Brains Love a Good Story
Discover the neuroscience behind storytelling. Learn how emotion, memory, and chemistry make stories unforgettable, and how to apply it to marketing.
Marketing Is Broken — Here’s Why Story Is the Fix
Looking to stand out from the StoryBrand crowd? Discover a fresh take on the story framework that adds competitive context, customer choice, and deeper differentiation, so your story doesn’t just connect, it converts.
Storytelling for Small Businesses: How to Stand Out, Connect, and Grow
Learn how storytelling helps small businesses connect, grow, and stand out. Discover real examples, frameworks, and proven story strategies.
Storytelling vs Content Marketing: What’s the Difference (and Why It Matters for Your Brand)
Learn the difference between storytelling and content marketing — and how combining both builds trust, emotion, and conversions for your brand
Storytelling and the Customer Avatar: How to Write for One Person
Learn how to blend storytelling and customer avatars to craft marketing that feels personal, emotional, and deeply human — writing for one person at a time.
The Hero’s Journey in Marketing Explained
Discover how to use The Hero’s Journey in marketing to make your customer the hero and your brand the guide. Learn proven steps and brand examples. Plus, use our Hero’s Journey Story Builder to map your customer’s transformation in seven simple steps.
How to Build a Brand Story That Converts
Learn how to build a brand story that converts. Discover proven frameworks, examples, and storytelling techniques to connect emotionally and grow your brand.
Common Customer Avatar Mistakes (and How to Fix Them)
Avoid the most common customer avatar mistakes — from vague targeting to outdated insights — and learn how to fix them with story-driven clarity.
How to Use Customer Avatars in Marketing Campaigns
Learn how to use customer avatars to personalize marketing campaigns across email, ads, and social — creating story-driven campaigns that convert.
Why Stories Sell: The Science Behind Storytelling in Marketing
Discover why stories sell and the science behind storytelling in marketing. Learn how emotion, neuroscience, and narrative make your message stick.
Customer Avatar vs Buyer Persona: What’s the Difference?
Learn the key differences between a customer avatar and a buyer persona, and how to use both to create clear, story-driven marketing that converts.
How to Create a Customer Avatar (Step-by-Step Guide)
Follow this step-by-step guide to create a customer avatar that brings clarity to your marketing and storytelling. Build empathy, focus, and trust that converts.
What Is a Customer Avatar (and Why It Matters)
Discover what a customer avatar is, why it matters, and how to create one that transforms your storytelling, marketing, and brand clarity.
Provenance Tagging and Trust: How to Build AI-Friendly Authority
Learn how provenance tagging builds AI-ready trust and authority. Discover step-by-step methods for using C2PA, JSON-LD, and metadata standards to make your content verifiable, retrievable, and cited by generative engines.
The Future of Search: Why GEO Is the Next SEO
AI answers are the new front door of search. Learn why GEO (Generative Engine Optimization) is the next SEO — and how to adapt your content and metrics.
How to Structure a GEO-Ready Website (Topic Clusters, Schema, and Micro-Answers)
Build a GEO-ready site with topic clusters, micro-answers, and schema. Learn pillar→spoke linking, FAQs, and HowTo markup to boost AI and search visibility.
Embedding Optimization: How AI Reads and Retrieves Your Content
Embedding optimization for GEO: structure content so AI retrieves and cites your answers. Micro‑answers, clusters, schema, provenance—plus checklists and code.
Conversational SEO: Why Writing for Prompts (Not Just Keywords) Changes Everything
Conversational SEO playbook: write for prompts, not just keywords. Learn “how to / best way / why does” patterns, examples, FAQ schema, and prompt variants.
Monitoring Your Brand in ChatGPT, Perplexity, and Gemini
How to track AI citations: step-by-step brand monitoring in ChatGPT, Perplexity, and Gemini with Semrush, Ubersuggest, and Ahrefs — plus a copy-ready logging sheet.