AEO vs GEO: What’s the Difference?
AEO wins the box. GEO wins the mention. Learn the clear, step-by-step playbooks to rank on SERPs and get cited inside AI answers without double work.
Why We Love to Hate AI (and Why We Keep Using It Anyway)
People hate AI because it feels like cheating. Here’s the contrarian truth: AI raises the bar. Use it to widen thinking, then apply human judgment.
AI SEO vs. Regular SEO: What Actually Changed (and What Didn’t)
AI SEO vs. Regular SEO: keep core SEO and add GEO/LLMO to get cited in AI answers. Micro-answers, schema, provenance, clusters, and a 30-day plan.
How to Make Your Story More Interesting in 20 Seconds
Make any story more interesting in 20 seconds. Use Tension → Moment → Shift → Open Exit for clear, memorable stories in work, sales, and life.
Why You Shouldn’t Hire an Advertising Agency
Don’t just hire an ad agency, hire outcomes. Use ROI, payback, and clean tracking to pick the right partners to help you grow your business.
What does it mean to use “story” in marketing?
Use story in marketing to show a clear journey—problem, plan, transformation. Apply the 7-part Effective Stories System to build trust and drive conversions.
The Neuroscience of Storytelling: Why Our Brains Love a Good Story
Discover the neuroscience behind storytelling. Learn how emotion, memory, and chemistry make stories unforgettable, and how to apply it to marketing.
Marketing Is Broken — Here’s Why Story Is the Fix
Looking to stand out from the StoryBrand crowd? Discover a fresh take on the story framework that adds competitive context, customer choice, and deeper differentiation, so your story doesn’t just connect, it converts.
Storytelling for Small Businesses: How to Stand Out, Connect, and Grow
Learn how storytelling helps small businesses connect, grow, and stand out. Discover real examples, frameworks, and proven story strategies.
Storytelling vs Content Marketing: What’s the Difference (and Why It Matters for Your Brand)
Learn the difference between storytelling and content marketing — and how combining both builds trust, emotion, and conversions for your brand
Storytelling and the Customer Avatar: How to Write for One Person
Learn how to blend storytelling and customer avatars to craft marketing that feels personal, emotional, and deeply human — writing for one person at a time.
The Hero’s Journey in Marketing Explained
Discover how to use The Hero’s Journey in marketing to make your customer the hero and your brand the guide. Learn proven steps and brand examples. Plus, use our Hero’s Journey Story Builder to map your customer’s transformation in seven simple steps.
How to Build a Brand Story That Converts
Learn how to build a brand story that converts. Discover proven frameworks, examples, and storytelling techniques to connect emotionally and grow your brand.
Common Customer Avatar Mistakes (and How to Fix Them)
Avoid the most common customer avatar mistakes — from vague targeting to outdated insights — and learn how to fix them with story-driven clarity.
How to Use Customer Avatars in Marketing Campaigns
Learn how to use customer avatars to personalize marketing campaigns across email, ads, and social — creating story-driven campaigns that convert.
Why Stories Sell: The Science of Storytelling in Marketing
Discover why stories sell and the science behind storytelling in marketing. Learn how emotion, neuroscience, and narrative make your message stick.
Customer Avatar vs Buyer Persona: What’s the Difference?
Learn the key differences between a customer avatar and a buyer persona, and how to use both to create clear, story-driven marketing that converts.
How to Create a Customer Avatar (Step-by-Step Guide)
Follow this step-by-step guide to create a customer avatar that brings clarity to your marketing and storytelling. Build empathy, focus, and trust that converts.
What Is a Customer Avatar (and Why It Matters)
Discover what a customer avatar is, why it matters, and how to create one that transforms your storytelling, marketing, and brand clarity.
Provenance Tagging and Trust: How to Build AI-Friendly Authority
Learn how provenance tagging builds AI-ready trust and authority. Discover step-by-step methods for using C2PA, JSON-LD, and metadata standards to make your content verifiable, retrievable, and cited by generative engines.