Common Customer Avatar Mistakes (and How to Fix Them)
Avoid the most common customer avatar mistakes — from vague targeting to outdated insights — and learn how to fix them with story-driven clarity.
Customer Avatar vs Buyer Persona: What’s the Difference?
Learn the key differences between a customer avatar and a buyer persona, and how to use both to create clear, story-driven marketing that converts.
How to Create a Customer Avatar (Step-by-Step Guide)
Follow this step-by-step guide to create a customer avatar that brings clarity to your marketing and storytelling. Build empathy, focus, and trust that converts.
What Is a Customer Avatar (and Why It Matters)
Discover what a customer avatar is, why it matters, and how to create one that transforms your storytelling, marketing, and brand clarity.
Why You Need A Marketing Persona
Discover why marketing personas matter, why most small businesses need 2–3, and how they improve ROI. Learn to target smarter and convert more.
7 Steps to Create a Marketing Persona That Gets Customers to Buy
Learn the 7 steps to create a marketing persona that gets customers to buy. Build profiles, map pain points, and apply personas to boost conversions.
What Are Marketing Personas: 7 Reasons You Need to Know
What are marketing personas and why do they matter? Learn what a persona is, how to build one, and 7 ways personas sharpen messaging, ads, and growth.