Marketing ROI Explained for Small Businesses
Learn what marketing ROI means for small businesses, how to calculate it, benchmarks, mistakes to avoid, and tactics to maximize your returns.
What Are Marketing Personas: 7 Reasons You Need to Know
What are marketing personas and why do they matter? Learn what a persona is, how to build one, and 7 ways personas sharpen messaging, ads, and growth.
Creative Destruction
Without providing all the details (this project was for an undisclosed client), the goal of this campaign was to bring awareness to mental health during the National Suicide Prevention Month during September.
Ethical marketing
Marketing, like the power of suggestion, carries a great deal of persuasion. And that’s why I wanted to explore the topic of ethical marketing.