Type and Tale
What’s in a name?
We work with a lot of small businesses. People who didn’t go into business to become marketing experts. But, at the same time, they know they need to stand out.
We kept seeing the same problem: solid businesses doing great work but being overlooked because their story wasn’t being told well. Their message was unclear. And their brand didn’t match the quality of their work.
So that became the mission — help good companies tell their story well.
TYPE
the craft
Represents strategy, structure, language, and the written word.
TALE
the spark
Represents the stories people remember and retell.
We live at the intersection of where a well-built message becomes a story that sells.
Learn more about our rebranding process.
Step One: The Name
Step Two: How to Know If
You Should Rebrand