Why We Rebranded to
Type and Tale

We didn’t change our name because we wanted to look trendy or sound cooler.

We did it because the work we do — helping businesses grow through clear messaging and strong branding — deserved a name that reflected what it’s about.

New Name: Type and Tale

We’ve realized this brand isn’t just about one person or company.

It’s about you: the business owner, the tradesman, the builder, the creator. The guy or gal who wants their business not just to survive, but to grow.

And we knew the name needed to say something deeper.

Why “Type and Tale”?

We work with a lot of small businesses. People who didn’t go into business to become marketing experts. But, at the same time, they know they need to stand out.

We kept seeing the same problem: solid businesses doing great work but being overlooked because their story wasn’t being told well. Their message was muddy. Their collateral felt outdated. Their brand didn’t match the quality of their work.

So that became the mission — help good companies tell their story well.

But why “Type and Tale”?

Great question. Because great marketing is both engineering and art.