Type and Tale

What’s in a name?

We work with a lot of small businesses. People who didn’t go into business to become marketing experts. But, at the same time, they know they need to stand out.

We kept seeing the same problem: solid businesses doing great work but being overlooked because their story wasn’t being told well. Their message was unclear. And their brand didn’t match the quality of their work.

So that became the mission — help good companies tell their story well.

TYPE

the craft

Represents strategy, structure, language, and the written word.

TALE

the spark

Represents the stories people remember and retell.

We live at the intersection of where a well-built message becomes a story that sells.

White ceramic mug with blue cursive text reading 'Type & Tale' and a crumpled paper with the Swansong Digital Company logo beside it.

Learn more about our rebranding process.

Blue name tag with white text that reads, "HELLO my name is:".

Step One: The Name

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A blue and white name tag that says, 'HELLO my name is:' with space for a person's name.

Step Two: How to Know If
You Should Rebrand

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