Introduction
Discover why your story is your secret weapon
Click the image below to download the Effective Stories System Workbook.
Module 1
The Psychology of Story — Why It Converts
Module 2
Introduction to the Effective Stories System (ESS)
Module 3
“Once Upon a Time” (The Listening Moment – Pre-Story Trigger)
Module 4
Understand Your Audience
Module 5
Building Emotional Tension
Module 6
Resolve with Clarity
Module 7
“The Story That Found Its Way” — A Real Example of the Effective Stories Strategy in Action”
Module 8
Practical Use Cases — From Story to Strategy