Learn how to use your story strategically in marketing to build trust, shift beliefs, and inspire action. Includes real-world examples and proven frameworks.

Avoid the most common branding mistakes and learn how to fix them with clear, actionable tips—plus insights from Airbnb’s brand transformation.

Is AI truly creative? This blog explores how AI compares to tools like the camera or piano, and why creativity still depends on the human behind the work.

Discover how content marketing for contractors can help you build trust, attract better clients, and grow your construction business—without relying solely on ads.

Learn how to create a Unique Value Proposition (UVP) that clearly communicates your brand’s unique value and sets you apart from the competition with real examples and a proven formula.

Discover the 3 levels of customer problems—external, internal, and philosophical—and how addressing each one can elevate your brand messaging, drive conversions, and create deeper customer loyalty.

Discover why customer-centered storytelling wins. Make your customer the brand hero—not you—for stronger connection, clarity, and conversions.

Struggling with low-impact marketing? Learn why minimum-effort marketing stalls progress — and how to shift from scattered activity to real strategy that drives results.

Unlock exactly where your marketing dollars go. This guide breaks down your budget line-by-line—ads, content, tools, and hidden costs—so you can spend smarter and boost ROI.

Struggling to convert leads? These 5 marketing mistakes could be killing your revenue. Learn how to fix unclear messaging, a weak website, inconsistent branding, bad data tracking, and missing CTAs—and start turning traffic into sales.

Your brand is not your logo—it’s the experience, trust, and consistency you build with your audience. Learn what truly defines a strong brand, why logos alone won’t save your business, and how to create a brand that stands the test of time.

Learn how to craft a powerful brand mission and core values that define your business identity, inspire your team, and build lasting customer trust. Step-by-step guidance and actionable tips included!

Learn how to develop a strong brand voice that connects with your audience and builds trust. Follow these expert tips to craft a unique, consistent voice that enhances recognition and drives customer loyalty.

Discover the power of brand messaging! Learn what it is, why it matters, and how to craft a clear, emotional message that builds trust and sets you apart.

Discover how to craft impactful taglines and slogans that boost brand recognition, resonate emotionally, and set your business apart. Learn actionable tips today!

Do people care if your content is AI-generated? Explore the balance between AI tools and human creativity, why authenticity matters, and how to use AI effectively to build trust and deliver results.

Are you ready to embrace AI as the next Industrial Revolution? The choice isn’t whether to use AI or not – it’s a matter of how you will use it.

Learn how to dominate local SEO in Des Moines with actionable strategies like optimizing your Google Business Profile, building local backlinks, creating engaging content, and leveraging social media. Swanson Digital Co. is here to help you grow your business and stand out locally!