Marketing That Moves the Needle

Our Team

Noah Swanson

Noah Swanson is the founder of Type & Tale, where he helps brands grow by clarifying their message and turning it into marketing that actually works. He blends story-driven strategy with SEO, content, and funnel thinking to connect businesses with the right people at the right moment. At the core of his work is a simple belief: when you clearly define the buyer, the problem, and the moment, growth becomes a whole lot easier.

Founder

Pat Cooper

Pat is a digital marketing strategist who helps Type & Tale clients refine their marketing, lower customer acquisition costs, and accelerate revenue growth. He brings deep expertise across paid media, SEO, and full-funnel strategy, combining data, creativity, and platform knowledge to drive measurable results. From campaign execution to high-level strategy, Pat ensures every marketing effort is aligned with growth, efficiency, and long-term success.

Paid Media
SEO, GEO, AEO

Katie Wilson

Katie is focused on helping Type & Tale clients increase visibility, attract the right traffic, and drive measurable growth. She combines technical SEO, content strategy, and off-page optimization to position brands where it matters most—at the top of search. Behind the scenes, Katie ensures every strategy is aligned with real business outcomes, turning rankings into leads and revenue.

Development

Jason Cooper

Jason is a full-stack developer specializing in building web and mobile applications, from complex backend systems to high-performing frontend experiences. He helps bring ideas to life through a blend of custom development and modern CMS solutions, ensuring every project is scalable, seamless, and built to convert.

Type and Tale is a marketing house helping small businesses grow through a mix of paid media, content creation, and AI-proofing strategies.

Too many agencies use a one-size-fits-all strategy. 

And too many businesses treat marketing as a necessary evil.

As a result, they get a dashboard full of vanity metrics that don’t drive results. 

But your business needs results. Not pointless statistics and marketing jargon.

We take a people-first initiative. That means we take the time to understand you, your company, and your customer.

Effective marketing isn’t just words on a screen — it’s your brand’s identity.

We craft content that connects with your audience, drives action, and brings your brand to life.

As a wise man once said, "It's not the size of the dog in the fight, it's the size of the fight in the dog.”

We’ve worked with a team of two to help them reach their first $1 million revenue year.

We’ve helped companies 10X their lead gen while decreasing ad spend.

We’ve worked with companies that have been around for decades realize their customer wasn’t who they thought it was. As a result of this clarity, they were able to grow their company, increase revenue, and grow even during Covid.

Ready to get started?

Our goal is simple: Help you tell your story in a way that makes your customer the hero — and positions you as the obvious guide.

What that means for you: More of the right customers. And a business that grows because your brand finally works as hard as you do.